i am blind
Monday, September 29, 2008
Just got an envelope that contained a card that says "i am blind", plastic blinders that direct you to iamblind.org, and a self-addressed, stamped envelope.
I got two of them, in fact. One addressed to me and one addressed to the DC Conspiracy. I imagine they got my info by the web registration, in that case, and now I need to go change it to my PO Box. It seems to have to do with that Blindness flick that's coming out. If so, it's a pretty shitty attempt at shotgun style viral marketing...
It's weird - you either make your fans come to you, in which case you only market to your fans. Or you try to bring new people into the game, in which case you have to at least give them some type of hint that the shit they're getting in the mail isn't laced with cyanide.
I got two of them, in fact. One addressed to me and one addressed to the DC Conspiracy. I imagine they got my info by the web registration, in that case, and now I need to go change it to my PO Box. It seems to have to do with that Blindness flick that's coming out. If so, it's a pretty shitty attempt at shotgun style viral marketing...
It's weird - you either make your fans come to you, in which case you only market to your fans. Or you try to bring new people into the game, in which case you have to at least give them some type of hint that the shit they're getting in the mail isn't laced with cyanide.
Labels: entertainment, marketing
posted by Jason at
6:51 PM
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